AAS needed a logo for their yearly conference with specifications to be clean, and have limited colours for application onto merchandise while being able to translate onto paper template header, floor banner & program.

After a few good chats and a detailed survey for my client to complete we came to four concise words to drive themes on which to carry the logo. CLEAN, PROFESSIONAL, MODERN, ENGAGING

Combining the sound wave and circular shape we see negative space within the middle which engages the viewer. There is breathing room between text and artwork to enable a clean and modern look.

Adding a ‘pop’ of colour at request, the logo was completed and used on totes, banners and more.

A photo was snapped to promote the upcoming conference, and a floor banner was featured with a Horizontal logo.