Ploughman Brew.Co

The series of work created for Ploughman brew.co is made to entice with clean branding and edgy designs. The brewery owner, Leigh, and I landed on a versatile label system for small runs of brews, some of which were designed to be handwritten for details post-print.

This cutting-edge nano-brewery is tucked away in an Enoggera-based warehouse – it is Brisbane's best-kept secret, do check them out!

Ploughman typeface

The Idea arose to have a Ploughman Typeface on hand for promotion use. With hand-drawn lettering, Leigh filled out an entire notebook, a page for each character. I used this alphabet and adapted it digitally as a typeface for future branding use.

Ploughman Social media

New beers roll out weekly and promotional material goes along with each release.

I also composed music used to go along with these eye-catching gifs!

Music composed by Pool Shop

Illustrations were then created for social media posts featuring various promotions, consistent with branding guidelines.